034 - The mindset of a new entrepreneur with Solveig Petchy

Hey, welcome to a brand new episode of The Smash Your Own Ceiling Podcast. Today I'm super excited to welcome a brand new guest to the show - Solveig Petch (aka Petchy) where we talk all about the mindset of a brand new entrepreneur.  - The transition from being employed to being a business owner  - Creating your own rules of being your own rules  - Getting used to being your own boss  - The struggle and benefit of niching down (and how to do it and breaking the rules)  - Petchy's biggest learning since starting her own business  - Showing up as yourself And the book Petchy recommended was: No Plan B: A Handbook for Incurable Entrepreneurs and Other Rebellious Souls by Heather Thorkelson Let me introduce Petchy who is a brand strategist and identity designer for purpose-driven business owners who want to build their brands their way; without pretending to be something they’re not, without compromising on their truths, without unethical business tactics and without screwing people over in the process. She is on a mission to help other business owners unlock the power of their unique brand personality, so they can attract and connect with more of their perfect-fit clients. From her home office in rural Norway, she crafts strategic brand identities with a no bullshit approach and a sprinkle of tough love. She’s also the host of Brand it! with Petchy – a podcast dedicated to demystifying brand strategy and helping business owners discover and consistently express their brand’s inner core. You can connect with Petchy on Instagram here https://www.instagram.com/petchy.co Linkedin here  Website here