#035 – "Definitely Not Trying to Fit In" with Tobias van Schneider

How do you get people to notice what you're doing and sign up in droves? If Tobias van Schneider is any indication, the last thing you should do is try to fit in. Learn how his history of counterintuitive decisions, going against the grain, and having zero expectations has led to a string of successful products, and some pretty spectacular failures as well.