035 – How one athlete changed what women's cycling could become – with Annemiek van Vleuten

This episode was recorded live, in front of an audience, at the VELO Berlin - one of Europe's biggest cycling consumer events, held at the iconic Tempelhof Airport in Berlin.Annemiek van Vleuten needs no long introduction. Four-time world champion, Olympic gold medallist, and the first woman ever to win all three Grand Tours in a single season. But this conversation goes well beyond the victories.We talk about what it actually took to get here, the late start, the crash in Rio, and the mindset that turned setbacks into fuel. We talk about where women's cycling stands today, what the industry still gets wrong, and what genuine commitment from a sponsor actually looks like. And we ask her what she wants her movement to be - beyond the results.You can find the full MOVEMENT episode catalogue at https://adlips.io/movementListen on Spotify, Apple Podcasts, Amazon Music, Deezer and YouTube.If you want to learn more about Annemiek visit:https://www.annemiekvanvleuten.nlIf it doesn't move people - it won't move product.Many bike brands invest in great products, smart campaigns and endless content. But without a clear positioning and a story that connects marketing and sales, none of it generates the revenue it should. That is exactly what we work on at ADLIPS. We have spent over 20 years in the bike industry — as sales agents, brand strategists and content producers. We know both sides: the story and the sell. If you want to find out what ADLIPS can do for your brand, reach out to us at [email protected] or visit https://adlips.ioThanks for listening 🫶🏼