#036: Attribution Revisited with Jim Novo

Back by popular demand: attribution! This time, we brought in an adult on the subject: Jim Novo of The Drilling Down Project. A lot of questions get tackled in this episode: Should "gut feel" ever trump "the data?" Which is a better analogy for attribution: PV=nRT or the distillation of bourbon? Will this podcast *ever* have flawless audio quality? These questions and more definitively answered. All in under 52 minutes.

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This episode is 51 minutes long.

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This episode was published on May 10, 2016.

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