036. Bad Influence: How Social Media Is Reshaping the Restaurant Game

How is social media reshaping the restaurant industry, and what can owners do to protect their business? We’ve seen firsthand how TikTok videos, Instagram posts, and Yelp reviews can drive massive traffic or create unexpected backlash overnight. Unlike traditional critics with context and standards, today’s influencers are building their own brands while reviewing your business, sometimes amplifying issues unrelated to food or service. In this episode, we break down how intent and impact can differ, and why a single post can ripple across your business and staff. We also discuss practical strategies for protecting your business while working with influencers. You’ll gain actionable insights for responding to criticism, spotting recurring feedback themes, and safeguarding your restaurant in today’s fast-moving online landscape. Get full show notes, resources, transcript, and more information here: https://www.therestaurantsalesbroker.com/36.