036 | Christy Behnke: 450% Conversion Gains and the Recipe Behind Them

Join host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results. Hear Christy talk about her evolution as a marketing leader and her formula for aligning sales and marketing teams to achieve remarkable success, including a 450% increase in B2B conversions. Learn how she incorporates metrics into communication strategies and leverages platforms like Sixth Sense to target accounts with precision. From personalized LinkedIn outreach to creating highly segmented, research-driven content, Christy shares actionable strategies that cut through the noise in competitive environments. The episode also dives into the role of events and one-on-one interactions in building relationships and opening doors with ideal clients. Listen as Christy reflects on the challenges of navigating long sales cycles and adapting demand gen channels amidst shifting trends in SEO, paid media, and intent data. Finally, discover Christy’s vision heading into 2025, with an emphasis on producing high-value content and doubling down on industry events to connect with audiences offline. Whether you're in marketing, sales, or rev ops, this episode will equip you with fresh insights and strategies for driving growth. Don’t miss it!