036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean

Today we have our first return guest to Experts. Brian Dean (Backlinko) appeared on Episode 3 of Experts On The Wire, and his episode has been the most downloaded to date. When I heard he was going to be near my neck of the woods in New England, I jumped on the opportunity to bring you another exclusive interview with Brian.Today – in the wake of Google announcing a Mobile Pop-Up penalty coming in 2017, we dive deep into email marketing, specifically, the mistakes people make when collecting emails on their website and the RIGHT ways to collect emails. He reveals the exact conversion rates one on one particular page (that might surprise you – it’s an untapped opportunity!) – and he tells us what the absolute most effective of email capture actually is.He gives us his honest opinion on “Welcome Mats” and what to do with Google’s upcoming “pop-up” penalty on Mobile (coming in 2017).Listen Now!This interview was also recorded on video (our first video interview, and you can find it on my YouTube channel – EvolvingSEO).Subscribe on iTunes!LinksSumoConBrian In 2015 Presentation On Email MarketingGoogle Pop-Up Penalty AnnouncementPopups Discussed On Inbound.orgSumoMe ToolsOptinMonsterAbout BacklinkoBacklinko Video Presentation – How to Create Content that ConvertsHow to Boost Conversions by 785%Experts on the Wire – Rand Fishkin episodeExperts on the Wire – Jono Alderson episodeExperts on the Wire – first Brian Dean episodeYoRocketFacebook AdsPeopleSujan PatelBrian DeanBryan HarrisKim RoachGary VaynerchukJames AltucherTom BradyTim FerrissRand FishkinNeil PatelAleyda SolisAgendaPopup Ads“They’re annoying.”“Very few people go to a page to signup for a list.”Impending Google penalization (only mobile)“This is a first step in a long series … ““We have until January 10th.”Welcome Mats“No, I don’t use welcome mats…it’s not welcoming.”“I used to use them and they worked well…”Exit intent popupsForming an Email List“It doesn’t work like that…”“You got to think… how can I collect emails with this?”the About page“You want to lead with how you can help them.”Squeeze pagethe Content Upgrade“If you have an email list, anything is possible.”Maintaining an Email List“I like to make a huge distinction between when I’m selling and when I’m not.”“You have to focus on deliverability.”Using images“If they (subscribers) like the piece of content, they won’t feel bothered …”Should Small Local Businesses Be Link Building?YoRocketWhat is it?“Publish a new title and see if it performs better…”Modern SEOFacebook Ads“Create an ad and start learning.”Using imagesThe post 036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean appeared first on Evolving SEO.