036 Live Fireside Chat with Susan Shade & Jake Lecky at the AGM Northeast Regional Event 2026

Join us for a special live episode of The Fairway to Retail Success, recorded during the AGM Northeast Regional Event at Baltusrol Golf Club on April 22, 2026. In this fireside chat, Justine Cook sits down with Susan Shade of Tharanco Lifestyles and Jake Lecky of Hudson Sutler to explore the evolving relationship between vendors and golf shops. Susan and Jake share insights on how their brands have grown alongside the changing golf consumer, what’s currently resonating in Northeast markets, and how merchandisers can build stronger, more strategic partnerships to drive engagement and sell-through. From lifestyle product trends to defining what makes a standout club partner, this conversation offers valuable perspective from the vendor side of the business. They also offer practical advice for merchandisers planning for the upcoming season, making this a timely and insightful discussion for anyone looking to elevate their retail strategy.