#036 - Os desafios de fazer um brand refresh numa marca de 86 anos

from Branding em Tudo · host Galileu Nogueira

Refresh? Rebranding? Em uma pesquisa realizada com os cidadãos da Galiléia, 78% dos respondentes declararam ainda terem dúvidas sobre o assunto e não sabem quando as marcas precisam se reposicionar ou apenas evoluir. No episódio de hoje, oferecido maravilhosamente pela Votorantim Cimentos, conversei com André Matias (sócio e diretor da FutureBrand São Paulo) e Geraldo Magella (head Global de Marca e Comunicação Corporativa da Votorantim Cimentos) sobre os desafios de evoluir a marca, como também que aspectos deveriam ser preservados e extintos nesse processo para tornar a marca adequada ao tempo atual. Prepare o caderninho do lado que esse episódio tá bom demais! #branding #brandingemtudo #marcas #brand #publi #brandrefresh #evoluireanossamarca #VotorantimCimentos ---- Conheça a nova marca > votorantimcimentos.com.br ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira (@galileunogueira) Convidados:  André Matias (sócio e diretor da FutureBrand São Paulo) e Geraldo Magella (head Global de Marca e Comunicação Corporativa da Votorantim Cimentos) Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

What this episode covers

Refresh? Rebranding? Em uma pesquisa realizada com os cidadãos da Galiléia, 78% dos respondentes declararam ainda terem dúvidas sobre o assunto e não sabem quando as marcas precisam se reposicionar ou apenas evoluir. No episódio de hoje, oferecido maravilhosamente pela Votorantim Cimentos, conversei com André Matias (sócio e diretor da FutureBrand São Paulo) e Geraldo Magella (head Global de Marca e Comunicação Corporativa da Votorantim Cimentos) sobre os desafios de evoluir a marca, como também que aspectos deveriam ser preservados e extintos nesse processo para tornar a marca adequada ao tempo atual. Prepare o caderninho do lado que esse episódio tá bom demais! #branding #brandingemtudo #marcas #brand #publi #brandrefresh #evoluireanossamarca #VotorantimCimentos ---- Conheça a nova marca > votorantimcimentos.com.br ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira (@galileunogueira) Convidados: André Matias (sócio e diretor da FutureBrand São Paulo) e Geraldo Magella (head Global de Marca e Comunicação Corporativa da Votorantim Cimentos) Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

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#036 - Os desafios de fazer um brand refresh numa marca de 86 anos

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This episode was published on October 5, 2022.

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