036: When Purpose Outgrows Profit

from Born To Be Brilliant · host Lucy Shrimpton

What happens when the work you’ve built… no longer feels like the work you’re meant to do? In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton explores what truly unfolds when purpose outgrows profit. Discover why success can still feel misaligned, how your deeper calling evolves over time, and why reconnecting with the golden thread of your purpose is the key to creating meaningful impact. If you’ve ever felt, “I know I’m successful, but something isn’t landing the same way anymore,” this episode will speak directly to you. Connect with Lucy Shrimpton: Website – https://borntobebrilliant.co/lucyshrimpton.com Instagram – @iamlucyshrimpton Facebook – Lucy Shrimpton Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

What this episode covers

What happens when the work you’ve built… no longer feels like the work you’re meant to do? In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton explores what truly unfolds when purpose outgrows profit. Discover why success can still feel misaligned, how your deeper calling evolves over time, and why reconnecting with the golden thread of your purpose is the key to creating meaningful impact. If you’ve ever felt, “I know I’m successful, but something isn’t landing the same way anymore,” this episode will speak directly to you. Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

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036: When Purpose Outgrows Profit

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This episode was published on December 2, 2025.

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