037 - Build vs Buy in the Modern Data Stack: Stories, Frameworks & Pitfalls

On this episode of the Stacked Data Podcast, Harry Gollop sits down with Hugo Lu, co-founder of Orchestra, to tackle one of the most common debates in modern data teams: should you build your own tools or buy off-the-shelf solutions? Hugo shares his experiences on both sides of the decision, practical frameworks for evaluating cost, opportunity, and long-term value, and real-world examples of when building or buying was the right call. Whether you’re a Head of Data, an engineer, or just curious about tooling strategy, this episode provides actionable insights to help your team make smarter, strategic decisions.