037: Kitchen Side: What Should a Content Marketer Be Goaled On?

What should a content marketer be goaled on? This is a tricky question, as business goals and content marketing goals aren’t always one and the same. While content marketing initiatives do need to be strategized and held accountable in one way, shape, or form, the big question is: how? This topic was inspired by a Slack forum conversation where a content marketer was bemoaning being goaled on leads attributed directly to content. Their reasoning? That this type of revenue-driven goal clashed with a customer-focused approach, where some of the true value of content marketing lies. In this Kitchen Side episode, where we take you behind the scenes at our agency, we invited Tommy Walker to join us to think through what content goals make sense, and when. Listen in to hear our thoughts on long-term, goal-oriented thinking. Show TopicsRevenue is always the top priorityWhen to focus on organic trafficWhen to focus on return visitorsBusiness goals versus marketing strategyEvery goal has a tradeoffDon’t become a soul-sucking content farmTake risks and re-evaluateCheck out The Content StudioFollow Tommy Walker on LinkedIn or TwitterConnect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/