037 - Olivia Rose The Label on Selling Out, Selfridges & TikTok

I'm sure lots of you already know, follow & love Olivia Rose The Label; her brand has grown so quickly & has a serious cult following online. Olivia hand makes everything from her studio in Scotland after being inspired to sew by her grandma Beryl. Fast forward a few years and she has to close her shop on a regular basis due to it being so popular! Olivia was approached by a buyer in Selfridges & asked me to accompany her to the meeting & it was a roaring success! We've stayed in touch since and absolutely loved interviewing her In this episode we discuss : How Olivia started her brand and where her passion for sewing started What happened when she was invited to meet the Selfridges buyers Creating a strong brand aesthetic that people know Olivia for The importance of re - purposing content for her online audience Breaking into TikTok and what to share on the platform Charging your worth! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links You can keep in touch with Olivia via the links below: https://oliviarosethelabel.com https://www.instagram.com/oliviarosethelabel   contact me If you'd like to find out more about working together on your brand, click here