037 - The Intersection of Marketing and Change Management

What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the future of marketing in multifamily.Whether you’re a marketing professional, team leader, or part of a mission-driven organization, this episode is packed with practical wisdom and forward-thinking strategies for thriving through change.🎙️ In This Episode, We Cover:✔ Why marketing is central to leading successful change in multifamily organizations✔ What challenges arise when adapting strategies for nonprofit and affordable housing✔ The rise of AI is transforming marketing and redefining performance optimization✔ How continuous learning and cross-department communication fuel organizational success💡 Are you ready to rethink how marketing drives change?🎧 Tune in now to hear how David Keinert blends leadership, learning, and innovation to optimize every level of performance.👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!💬 Join the Conversation!Share your takeaways and tag us with#OptimizedPodcast #MultifamilyMarketing #Leadership #ChangeManagement #CustomerExperience #AIInMarketing #NonprofitHousing #PerformanceOptimization #MarketingLeadership