EPISODE · Jun 20, 2024 · 37 MIN
037 The Trifecta: Branding, Sales & Podcasting
from Confidently Selling with Grit & Tenacity For Female Entrepreneurs · host Gwen Tinsley
✨ Fix Your Sales FREEBIE ✨ Before we get started I wanted to remind you that I have a FREE Sales Audit. https://www.gritandtenacityconsulting.com/gt-sales-audit ✨ Connect with Elisa with ZealCast Studios ✨ @zealcaststudios My From Podcast Idea to Podcast Launch Freebie Elisa Affiliate Pricing: Buzzsprout - Podcast Hosting Platform Riverside.fm - Virtual Podcast Recording ✨ The Power Of A Tenacious Community- Recommended Opportunities ✨ The Branding Business School: (Enrollment Open NOW) This online course was created by my friends at BrandWell Designs and helps women trade brand confusion for clarity and imposter syndrome for confidence. You don’t need an MBA to build a wildly successful business online, you need a strong brand. I’m also teaching a module inside, The Psychology of Selling Enrollment is open from June 17th to June 28th, 2024. If you’re ready to build a powerhouse brand and make the competition irrelevant, Click here to learn more about the course and enroll today! Use code GWEN to get $100 off the course! Topics Discussed: Sales & Podcasting: Gwen, a sales expert, discussed empowering female entrepreneurs through her podcast and defying traditional sales norms. She highlighted the value of networking and learning new skills. Elisa, CEO of Zelcast Studios (podcast management), was invited as a guest. Elisa's Podcast Management Journey: From virtual assistant to podcast manager, Elisa found her passion through a podcast. With a mentor and a course, she started editing podcasts, then launched Zelcast Studios targeting established female creatives. Podcast Success & Collaboration: Elisa sees herself as a collaborator, helping podcasters overcome anxieties and achieve goals. They discussed podcast statistics (most don't make it past episode 3) and Elisa highlighted the difference between downloads & listens and the importance of high downloads in the first 7 days. Podcast Statistics, Target Audience & Mistakes: Elisa explained podcast metrics and the importance of a focused target audience. Multi-dimensional content is possible, but focus is key. Common mistakes female entrepreneurs make include lack of clarity in audience & messaging. Elisa hinted at a third mistake related to guest episodes. Podcasting Tools & Sales Branding: Elisa shared podcasting tools (Buzzsprout, Adobe Audition, Riverside.FM) and the benefits of separate Zoom audio track
What this episode covers
✨ Fix Your Sales FREEBIE ✨ Before we get started I wanted to remind you that I have a FREE Sales Audit. https://www.gritandtenacityconsulting.com/gt-sales-audit ✨ Connect with Elisa with ZealCast Studios ✨ @zealcaststudios My From Podcast Idea to Podcast Launch Freebie Elisa Affiliate Pricing: Buzzsprout - Podcast Hosting Platform Riverside.fm - Virtual Podcast Recording ✨ The Power Of A Tenacious Community- Recommended Opportunities ✨ The Branding Business School: (Enrollment Open NOW) This online course was created by my friends at BrandWell Designs and helps women trade brand confusion for clarity and imposter syndrome for confidence. You don’t need an MBA to build a wildly successful business online, you need a strong brand. I’m also teaching a module inside, The Psychology of Selling Enrollment is open from June 17th to June 28th, 2024. If you’re ready to build a powerhouse brand and make the competition irrelevant, Click here to learn more about the course and enroll today! Use code GWEN to get $100 off the course! Topics Discussed: Sales & Podcasting: Gwen, a sales expert, discussed empowering female entrepreneurs through her podcast and defying traditional sales norms. She highlighted the value of networking and learning new skills. Elisa, CEO of Zelcast Studios (podcast management), was invited as a guest. Elisa's Podcast Management Journey: From virtual assistant to podcast manager, Elisa found her passion through a podcast. With a mentor and a course, she started editing podcasts, then launched Zelcast Studios targeting established female creatives. Podcast Success & Collaboration: Elisa sees herself as a collaborator, helping podcasters overcome anxieties and achieve goals. They discussed podcast statistics (most don't make it past episode 3) and Elisa highlighted the difference between downloads & listens and the importance of high downloads in the first 7 days. Podcast Statistics, Target Audience & Mistakes: Elisa explained podcast metrics and the importance of a focused target audience. Multi-dimensional content is possible, but focus is key. Common mistakes female entrepreneurs make include lack of clarity in audience & messaging. Elisa hinted at a third mistake related to guest episodes. Podcasting Tools & Sales Branding: Elisa shared podcasting tools (Buzzsprout, Adobe Audition, Riverside.FM) and the benefits of separate Zoom audio track
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037 The Trifecta: Branding, Sales & Podcasting
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