037 | Zach Presnall: AI, Ads, and Actionable Marketing Insights

Join Stephen Lowisz and internet marketing veteran Zach Presnall for an in-depth, no-fluff conversation about the evolving landscape of internet marketing. With over 20 years of experience, Zach shares hard-hitting insights on the pitfalls of email marketing, the critical role of content creation in go-to-market strategies, and how to effectively align sales and marketing teams to drive revenue. Dive into a rich discussion on the tools that marketers swear by—like Eloqua, Mailchimp, and HubSpot—and uncover how AI is revolutionizing ad creation, from automated design to optimized messaging. Hear their takes on intent signals, creative ad channels, and how to stand out in a noisy digital space. Whether you're a B2B marketer or just want to sharpen your GTM strategy, this episode delivers practical tips with actionable takeaways for every stage of the funnel. Don’t miss the engaging back-and-forth and actionable advice from two industry pros navigating the complexities of modern marketing!