038 - A Wrinkle in (Sell-Through) Time

What exactly does sell-through look like, what’s the entire process chain? We hear often that anything you want to do you need to do at least a year in advance, but why exactly is that? Today on the episode we dive into the process.  We hit on: What does the timeline look like post product development?  What does being on focus mean and what does it do for you? Does the timeline chain change if you move more into a model of higher B2C sales, be it direct online sales or through on premise sales? For questions or topic requests on upcoming episodes, email us at [email protected].