038: Digital Agency Real Talk: Foundation Strategy vs. Growth Strategy

You know that one thing (project, process, service, or product) you've always wanted to create but it wasn't a priority, or you needed to figure out creating a stable business first? That one creation that sat in the back of your mind for years, filed away under "nice to have one day." For me, that's the Anansi Growth Strategy.  In this episode, Celene and I dive into what the heck a growth strategy is while we help you figure out if your client needs one (spoiler alert...they probably do).  Creating website content is only step one. It gives your clients a good base of operations, but it's not going to convert leads and drive sales — even if your clients really really believe it will.  A growth strategy sets up a clear flow of business from initial visibility through to recurring referral, raving fan, whatever that last step is for you, and troubleshoots any blockages in that flow from beginning to end and treats them.  So how does it work? Tune in to learn how to: Identify your (or your clients) growth goals and how you should be measuring them Decide when you should be doing a foundational strategy and when you should be doing a growth strategy Figure out exactly what you marketing goals are  This is only part one in our month long Growth Strategy Real Talk series.  Here's what to expect from the four part series: Part two: we'll break down the basic components of our growth strategy Part three: we go over how to implement a growth strategy Part four: we walk you through how to implement a growth strategy as a service in your agency and sell it