EPISODE · Apr 25, 2023 · 33 MIN
038 Our Top Tips for Preparing for a Successful Art Show
from Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay · host Ros Gervay and Laura Day
Perhaps you are a newbie to art and have never put on a show before or perhaps you’ve had a break from your artmaking and you’re ready to get out there again. No matter where you are on your journey, art exhibitions are a great idea for a range of reasons. This fortnight, Laura and Ros chat about the benefits of getting out there and showing your work via an art exhibition, either solo or group. From signalling to the world that you are serious about your art, giving you something meaningful to work towards and a reason to create a cohesive body of work, there are more benefits to putting on an art show than simply sales. Laura talks about her upcoming solo art show at the Kilderkin Distillery in Ballarat and shares that the purpose of the show is multifaceted. Acting as a mutual marketing exercise, the show will promote her abstract art workshops which are part of a Visit Ballarat initiative and also bring a new audience to the distillery. It is a collaboration. And art sales are a bonus. Ros points out that art sales are in fact an external gauge of success. As sales are outside of the artist’s control, it is important to look at internal measures of success as well such as personal development, exposure and marketing content benefits. Laura and Ros cover all the things you should consider when planning a show from choosing a venue; deciding where to hang each artwork; planning the opening event details; knowing how to process sales; marketing your event and so forth. For a full guide, be sure to download Laura’s ‘Exhibition Planning Workbook’ here > https://laurajaneday.com/free PODCAST LINKS: Download Laura’s ‘Exhibition Planning Workbook’! https://laurajaneday.com/free Book Your Spot in a Painting and Gin Experience with Laura: https://laurajaneday.com/gin-painting FIND US AND FOLLOW US ONLINE! Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ Follow Ros on Instagram: https://www.instagram.com/rosgervayart And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/ For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com Book Your Spot in a Painting and Gin Experience with Laura: https://laurajaneday.com/gin-painting Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how! Catch you in the next episode!
What this episode covers
Perhaps you are a newbie to art and have never put on a show before or perhaps you’ve had a break from your artmaking and you’re ready to get out there again. No matter where you are on your journey, art exhibitions are a great idea for a range of reasons. This fortnight, Laura and Ros chat about the benefits of getting out there and showing your work via an art exhibition, either solo or group. From signalling to the world that you are serious about your art, giving you something meaningful to work towards and a reason to create a cohesive body of work, there are more benefits to putting on an art show than simply sales. Laura talks about her upcoming solo art show at the Kilderkin Distillery in Ballarat and shares that the purpose of the show is multifaceted. Acting as a mutual marketing exercise, the show will promote her abstract art workshops which are part of a Visit Ballarat initiative and also bring a new audience to the distillery. It is a collaboration. And art sales are a bonus. Ros points out that art sales are in fact an external gauge of success. As sales are outside of the artist’s control, it is important to look at internal measures of success as well such as personal development, exposure and marketing content benefits. Laura and Ros cover all the things you should consider when planning a show from choosing a venue; deciding where to hang each artwork; planning the opening event details; knowing how to process sales; marketing your event and so forth. For a full guide, be sure to download Laura’s ‘Exhibition Planning Workbook’ here > https://laurajaneday.com/free PODCAST LINKS: Download Laura’s ‘Exhibition Planning Workbook’! https://laurajaneday.com/free Book Your Spot in a Painting and Gin Experience with Laura: https://laurajaneday.com/gin-painting FIND US AND FOLLOW US ONLINE! Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ Follow Ros on Instagram: https://www.instagram.com/rosgervayart And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/ For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com Book Your Spot in a Painting and Gin Experience with Laura: https://laurajaneday.com/gin-painting Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how! Catch you in the next episode!
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038 Our Top Tips for Preparing for a Successful Art Show
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