038: Sell a Complete Course (Info-Product Creation & Membership Sites)

What this episode covers

Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business... QUICK THOUGHT #1: no one wants to buy tips or tid-bits QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break" QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine) https://www.youtube.com/watch?v=6coHQLhWhvQ Eight Components to Selling a Complete Course Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name) Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS) End goal Milestones Coaching upsell Templates Checklist Case study Join Income Machine 2.0 to Claim Your All-in-One Money Making System Now Like the Robert Plank Show on Facebook

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