#038 | Understanding Performance Marketing

A conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the "Lord of the Internet." He's the founder of King Kong an Australian based digital advertising agency and the author of "Sell Like Crazy." King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri. In this episode we talk about the grind of digital advertising, building a growth mindset, "hustle culture", Sabri's views on performance marketing, the impact that privacy changes has on the how brands grow, building a business model around big tech platforms, why Sabri has golden records in his office and his ubiquitous online presence in the digital marketing industry. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Sabri on LinkedIn.