038 Why does a startup fail? #1 Customers
from Mike's Notes Hosted by Mike's Notes
The first section of my book, 28 Lessons from Startups That Failed, http://amzn.to/1nztynB There were five ways founders made the customer mistake: 1/ There were no customers to begin with. 2/ The customers were part of a bureaucracy 3/ The customers weren't asked to buy 4/ Founders talked to non-customers 5/ The customers were free users
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