038: Writing Copy That Actually Converts with Camille Pardo

In this episode of the Effortless Closing Podcast, I sit down with my own copywriter, Camille Pardo, to pull back the curtain on what really makes words sell. Camille isn’t here to entertain, she writes persuasive copy that grabs attention, builds trust, and gets your audience to take action. We dive into the biggest mistakes entrepreneurs make when writing their own copy, how to make your messaging feel like you, and why one word can completely shift how your audience perceives your offer. If you’ve ever felt like your sales pages, emails, or website aren’t connecting, or you’re attracting the wrong people, this episode will give you the clarity and strategy you need to fix it. 🔹 What You’ll Learn in This Episode:✔️Why starting sentences with “I” is killing your conversions (and what to do instead)✔️The easiest way to make your copy sound warm, human, and persuasive✔️How to use social proof effectively (without overwhelming people)✔️The truth about AI and copywriting—where it helps and where it hurts✔️Why repelling the wrong people is just as important as attracting the right ones 🔹 Connect with Camille Pardo:📱Instagram: @camillepardocopy🧰77 Unhinged Subject Lines That Get Emails Opened (freebie)👀Copy Reviews by Camille 🔹Would You Like To Enter The House of CortessaThe House of Cortessa is opening late July. It’s not a course or a program—it’s a living, breathing ecosystem for empire-building women. 📲 DM @Christina_Kokologiannakis on Instagram to get your invitation to the private open house tour. 🔹 Ready to Reclaim Your Energy and Convert With Confidence?✨ Step 1: Join ECM Foundations The Effortless Closing Machine will help you: ✅ Attract high-value clients who are ready to pay ✅ Build systems that scale—without more hustle ✅ Sell with ease, clarity, and confidence💥 BONUS: For a limited time, new enrollments get a free 60-minute jumpstart call with Christina to clarify your niche and dial in your offer.👉 Get instant access today! 📩 Step 2: Join the Effortless Insiders Email List Get exclusive trainings, updates, and powerful sales strategies you won’t find anywhere else. 👉 Sign up now! 🔹 Want to Optimize Your Health So You Can Lead With Energy?These are the exact products I use daily to support my energy, digestion, and focus:Mainsite: https://bit.ly/3WHLJenMassZymes: https://bit.ly/4hIUU6GMagnesium Breakthrough: https://bit.ly/411SVojHCL Breakthrough: https://bit.ly/4hIUKMCProbiotic Breakthrough: https://bit.ly/4jOY4aT 🎁 Use code Christinakokologiannakis10 for 10% off all orders! Affiliate Disclosure: Some links are affiliate links. Christina only recommends what she personally uses and loves. 🔹 Let’s Stay Connected:💬 DM your biggest takeaway on Instagram: @Christina_Kokologiannakis🎧 Subscribe to The Effortless Closing Podcast🌟 Leave a review to help other women find this message📣 Share this episode with someone who gives too much—and deserves so much more📺 Watch Christina on YouTube for bite-size trainings that will change how you sell