039 2026 PGA Merchandiser of the Year - Resorts Jared Henzlik on Vendor Partnerships, Retail Strategy, and Success at Big Cedar Lodge

In this episode of The Fairway to Retail Success, we sat down with Jared Henzlik, PGA, Director of Retail at Big Cedar Lodge and the 2026 PGA of America Merchandiser of the Year – Resort Category. With more than 25 years of experience across golf operations, specialty retail, and apparel sales, Jared brings a unique perspective from both the vendor and buyer sides of the industry. During our conversation, he shares insights on building stronger vendor relationships, what it means to be a “vendor-friendly buyer,” and how systems like vendor scorecards can help create more productive partnerships. Jared also discusses how he evaluates new brands, his approach to leading retail at Big Cedar Lodge, and advice for professionals looking to grow their careers in golf retail.