039: Mapping the Customer Journey from Leads to Sales [Inbound Marketing Funnel Strategy]

Digital marketing is all the rage, and everyone wants to create leads for sales and services from websites, landing pages, calls to action, auto responders, and more. That's part of the master plan for The Heart of Marketing brand (and podcast). We're doing our podcast well, and it can be considered a lead magnet to invite people into our funnel. But, our funnel is non-existent; it's a concept. That's why John Gregory Olson and Jayme Soulati, cohosts, brainstorm in real time on Episode 039 of The Heart Of Marketing on how to create a funnel for one of their offerings (yet to launch live). We've picked our Blog EMT program. In a message mapping session Jayme did with John, they deduced that John rescues companies from poor marketing--much like an emergency marketing technician. Together the two came up with the blog EMT program and now they want to flesh out concepts for the program and develop a funnel to bring in leads. This episode is a real-time case study as we look at: funnel creation and the steps one needs throughout a funnel path lead magnets, what could be written to bring people into the funnel, and best resources to help people understand more about digital marketing funnels. Jayme knows most of all about failure with funnels, and she shares. John is all about the strategic planning aspect of nurturing funnel development. Patience and consistency are two tips in learning the best way of developing a funnel to create a successful online brand. Resources Amy Porterfielda successful digital marketer with a robust funnel that works Jon Loomer, an advanced Facebook marketing expert with a 72-page e-book as his top-of-the-funnel giveaway Gini Dietrich, creator of Spin Sucks Pro, with her own case study of online marketing LinkedIn Look Up, a new app that allows people inside companies to look  up peers who work at the same company LeadPages, the most popular tool to generate landing pages for funnels Marketing Profs, SEO School Message Mapping ebook, free