#039: Ray Che - Gen Z Vibes, Millennial Marketing, and the Creator Economy

Ray is an analyst at a secondaries venture fund based in Los Angeles, focused on growth-stage companies across enterprise SaaS and consumer tech. Prior, Ray worked as an investor at an early-stage life science VC in Seattle. He is also an active angel investor. In this episode, we talk about marketing paradigms in this new era of the creator economy. What are vibes when it comes to creating a brand, what does this all mean for the TikTok generation, dissecting interesting marketing frameworks to better understand what we’re seeing across social media, and much more. --------------------------------- GUEST: --------------------------------- Substack: Acorn & Pearl LinkedIn: https://www.linkedin.com/in/raymond-che/ Twitter / X: https://twitter.com/raymondche_ --------------------------------- CONNECT WITH ME: --------------------------------- About Me / Newsletter: https://barrywinata.ck.page/ YouTube:  @barrywinata Podcast: https://www.youtube.com/@barrywinata/podcasts LinkedIn: https://www.linkedin.com/in/barrywinata/ Instagram: https://www.instagram.com/the.prompt_/ X: https://x.com/barrywinata Spotify: Apple Podcasts: RSS: https://api.substack.com/feed/podcast/258746.rss Patreon Support: https://www.patreon.com/barrywinata --------------------------------- FOR FOUNDERS: --------------------------------- Get funded: https://metagrove.vc --------------------------------- ABOUT ME: --------------------------------- I'm an engineer, founder, and investor. I've worked across Silicon Valley with hundreds of founders and early-stage companies. Over the years, I've had the opportunity to work alongside amazing founders and entrepreneurs. This channel is to help support the next generation of leaders. Argon Labs: https://argonlabs.xyz --------------------------------- AFFILIATES: --------------------------------- Riverside: https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=theprompt Notion: https://affiliate.notion.so/the-prompt Notion AI: https://affiliate.notion.so/the-prompt-ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit