039: Seizing The Featured Snippet Gold Rush w/Rob Bucci

The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and eCommerce.In short – featured snippets are a way to jump right up to ‘position #1’ in Google.Today my guest is Rob Bucci – founder of STAT – an enterprise SERP analytics tool. He recently spoke at MozCon, and STAT did a massive study of featured snippets.In this interview with Rob you will learn – some of the top words that commonly trigger featured snippets, a (white hat) featured snippet loophole (that might not be available forever) – and how to get featured snippets for your site.Listen Now!Don’t forget to subscribe on iTunes!LinksSTATSTAT’s Massive Featured Snippet StudyMozconGoogle Home Responding with Featured SnippetsRobert Shure SculptureRob’s Slides From MozConHow to Get More Featured SnippetsKeyword ExplorerAnswer the PublicNatural Language Toolkit3 Ways to Find Answer Box OpportunitiesThe Best Words and Themes to Generate Featured SnippetsThe Skinny on Enterprise SEOThe MozCon Coloring WallPeopleRob BucciAgendaGoogle HomeAbout STATThe value of tracking 10,000 keywords“We built STAT for the experts.”Featured SnippetsWhy care?Better conversion rates when traffic comes from snippetsKinds of snippets“We queried 1 million SERPs…15% of those had snippets…63% of those were paragraph snippets.”Can any brand/industry get a snippet?“Google is rolling out snippet opportunities for all.”How to Get Featured Snippets“I don’t have a silver bullet for you.”Topical authority (topic relevance)Content engagement (pogo sticking)“Wikipedia is an outlier.”“Take notice of ‘what’ and ‘how’ queries.”“Snippets are popular in finance, computation, medical ….”“Don’t go after image snippets.”Table tagsBullet resultsSnippets and international marketsWhen to Use Enterprise SEOThe MozCon Coloring WallThe post 039: Seizing The Featured Snippet Gold Rush w/Rob Bucci appeared first on Evolving SEO.