039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction1:47 – Self-Publishing vs Traditional3:19 – Finding Your Niche for Success6:49 – The Power of a Back Catalog11:25 – Self-Publishing vs. Traditional Publishing16:09 – The Content Hamster Wheel Myth19:11 – Focus on Real-World Impact23:15 – The Games of Influence vs. Business42:25 – The Four-Step Content Creation Framework53:05 – Thought Leadership vs. Influencership1:01:11 – Final Thoughts & How to Connect with Jon