04/07/17 Episode 48: Beyond Awareness

For the longest time, the Holy Grail of marketing was “awareness” because the assumption is once an audience is “aware” of us, then our problems are solved, right? Well…In this action-packed episode of May the Best Brand Win, we’re going to explore the idea of awareness — where it really works as a measuring stick and where it fails to get the job done. We’ll also see who’s winning and losing ways climbed into the public’s awareness meter this week.  GI Joe famously said “knowing is half the battle” so tune in and we’ll teach you about the other half this week.