04 AFTER SHOW Why Your Event Emails Aren’t Working (and How to Fix Them) with Jay Schwedelson

If you send emails to your customers, you will want to listen to this episode 🎧 This "After Show" is packed with game-changing email marketing insights from our guest Jay Schwedelson who brings the receipts. With over 15 million subject lines tested and 40,000+ campaigns executed annually, Jay doesn’t just talk email strategy he lives it. Jay Schwedelson is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. With over 15 million subject lines tested and a top-ranked marketing podcast, he’s one of the most trusted voices in the email game.Host Megan Martin dives into the myths, mistakes, and marketing moves that can make or break your next event campaign.From laugh-out-loud flops to subject lines that crushed it, this convo covers the raw truth behind successful email marketing. Whether you're promoting your first event or managing thousands of attendees, you’ll walk away with real strategies to cut through the noise and convert.🔥What You’ll Learn:How to write event emails that don’t feel like just another promo, PLUS the one pre-show mistake almost everyone makes.Why your subject line might be killing your campaign and what to do instead.The right timing, tone, and segmentation strategies that drive real registration results.What metrics truly matter (and which ones you’re obsessing over for no reason).The do’s, don’ts, and total cringe trends Jay says have no place in your next campaign.This episode is your blueprint for more successful event emails, straight from the expert who’s tested it all.👉 Don’t forget to head over to eventaboutitpodcast.com to send us your vents and stories for a chance to be featured on a future episode. 🎧 While you’re there, join the Squared Squad for access to exclusive bonus content, guest interactions, and our After Show Episodes where we dive deep with our guests for actionable steps you can take after listening.Until next time, keep growing, keep laughing, and keep eventing about it.Connect with Jay Schwedelson https://jayschwedelson.com/Guru Conferencehttps://guruconference.com/ Connect with Megan Martin https://msquareddynamics.com/