04 Can You Survive a Keynote After a Hot Wing Meltdown? with Jay Schwedelson

Are you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning, it’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI.Our guest, Jay Schwedelson, has tested over 15 million subject lines and isn’t afraid to drag bad email habits into the light. Jay is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. He’s one of the most trusted voices in the email game.From why emojis do work (just stop calling them emojis) to the hidden signals hurting your deliverability, this is the ultimate checklist for event pros who want to stop sending boring emails and start sending strategic ones.Hosted by Megan Martin, this conversation cuts through the fluff and serves up real tactics that work in the inbox right now.🔥 What You’ll Learn in This Episode:Why subject lines like “Register Now” are tanking your click-throughs—and what to say insteadThe surprisingly simple subject line formatting change that’s outperforming title caseWhen to send your emails during the week to actually get opened (hint: avoid the top of the hour)Why personalization should go beyond first names—and what data to use insteadThe email traps marketers fall into when they try to “check the box” instead of delivering real value👉 Want to hear more from Jay? Tune into the “After Show” HERE Show Notes:Connect with Jay Schwedelson Reserve Your Spot for the Guru ConferenceConnect with Megan Martin The Outliers by Malcom Gladwell is the book mentioned. Bonus Content & Join the Show!We want to hear from you and your vent of the week!Head over to ⁠⁠eventaboutitpodcast.com⁠⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:The Event About It After Show's dynamic dialogue with Anca where we demystify AI, Biohacking, and business growth. Behind-the-scenes insights and extended conversations with episode guests.Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.Subscribe, leave a review, and share this episode with your fellow event enthusiasts.Until next time—keep growing, keep laughing, and keep Eventing About It!