04 - Finding Your Marketing Mountain

Why you need to think of your marketing system more like a mountain than a funnel.Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at: http://bit.ly/contentsells-ep04-marketingmountain). Your Marketing Mountain is your marketing system. It’s the specific process you are going to use to move your ideal client from not knowing anything about you, to being a loyal and happy customer. Instead of thinking of your marketing system like a funnel where leads pour in the top and magically spill out the bottom, it can really help to think of it instead like a mountain, where you have to craft a journey that really inspires your ideal clients to make the trip from the bottom of the mountain to the top. Today you’ll learn: - Why you need to begin with the end in mind - Where most people go wrong with their content marketing strategy - The reason why we talk about “Mountains” rather than “Funnels” - The REAL issue stopping your leads turning into customers - How to package your offer - Why your mountain starts with your WHAT and your WHO - What to do if you have more than one ideal client.   Today's show notes are available at: http://contentsellspodcast.com/04-finding-your-marketing-mountain/