#04: In-depth look at how tools like Adapty are helping app developers make more revenue with Maya Shamray (Product Manager at Adapty)

In this one, I sat down with Maya Shamray (Product Manager at Adapty.io) for a candid & exciting chat on tools, tactics & strategies for subscription optimisation for app developers. What tools they can use, which team structures work better, what can you A/B test for maximal impact, hybrid pricing, & how app developers should use benchmarks, among other things. Since Maya Shamray is working really closely with thousand of app developers and is on the front line of helping create a solution, it was fascinating to get her perspective on the following: 1️⃣ Who owns monetisation & sub-optimisation in a team, ranging from a small app company of 5-10 to apps with thousands of employees? Does marketing or product on the topic in these companies? 2️⃣ How does a tool like Adapty.io help app developers & businesses on this journey to increase subscription revenue? We talked about how to prioritize your A/B testing roadmap, depending on the growth stage of your app. 3️⃣ Hybrid pricing & discussing how apps can optimize their subscription offerings. 4️⃣ How much do the conversion rates vary b/w top apps to an indie app - what does this mean for practitioners who want to use subscription benchmarks to orient & analyse their performance? 5️⃣ Can app developers predict LTV accurately? We discuss how Adapty.io might be actually better at it than the app developers themselves since they sit on a wealth of data. Some useful resources to go with the podcast ¹Apple's peer group benchmarks for subscription apps ²Adapty's take on whether Apple's peer group benchmarks are any good ³How to price mobile subscriptions ⁴Top reasons why users go from freemium to premium Socials & Websites ⁠Maya's Linkedin profile⁠ ⁠Adapty.io⁠