04: Jananie K. Velu: A Deep Dive on Booktube, Netflix, and more

In this episode, Sarah and Emily interview the popular Booktuber and Bookgrammer Jananie K. Velu! Jananie talks to us about her journey launching her YouTube channel and how she has dedicated her work to advocating for diverse, engaging and punching books that leave an impact in today’s world. Not only do we ask her about strategies in book marketing but she goes into detail about her jobs in the publishing industry that helped inform her need to advocate for marginalized authors. Examples of questions we asked included, what marketing plans to use with your publishing team? What to ask your demand from you team? The differences between BIPOC marketing and other authors?We also ask her about her favorite marketing strategies that she has learned from her experiences working for publishers as well as running her popular YouTube and Instagram. Next we discuss how she has monetized book blogging and the unique opportunities that have arose as a result such as her Netflix collaboration and Lilly Singh Book Club partnerships. We also discuss ways authors can implement social media in their marketing and ways to do so in an organic way, using examples of Tik Tok. LinksJananie K. VeluYouTube Channel - this story ain't overWebsiteLilly Singh's Book ClubVictoria Aveyard's TikTokSabaa Tahir's TikTokNetflix Book ClubAlex Aster's TikTokBooks with ChloeMy Name is MarinesStory for Coffee Books Mentioned - We strongly encourage that listeners purchase these titles from their favorite indie bookstoreKaikeyi by Vaishnavi PatelThe Song Of Achilles by Madeline MillerColleen Hoover's BacklistBabel by R.F. KuangLegendborn by Tracy DeonnFor She is Wrath by Emily VargaHope Ablaze by Sarah Mughal RanaCome back every second Thursday for a brand new episode of On the Write Track Pod. Make sure you hit the follow button to get notified, and like and subscribe to the podcast wherever you listen! Sign up to our Patreon where you can receive exclusive perks, some for as little as the cost of a coffee!Did you enjoy the episode? Please leave us a review! It really helps the podcast, especially since we're just getting started. Follow the podcast @OntheWriteTrackPodcast on Instagram. Also connect with Sarah and Emily on Instagram or TikTok! Come back on the first Thursday of every month for a brand new episode of On the Write Track Pod. Make sure you hit the follow button to get notified, and like and subscribe to the podcast wherever you listen! Sign up to our Patreon where you can receive exclusive perks, some for as little as the cost of a coffee! Did you enjoy the episode? Please leave us a review!  Follow the podcast @OntheWriteTrackPodcast on Instagram. Also connect with Sarah and Emily on Instagram or TikTok!