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04: Lessons Learned Scaling A Value Selling Program - With Bill Weinberg episode artwork

Nov 11, 2019 22 min

04: Lessons Learned Scaling A Value Selling Program - With Bill Weinberg

from Evolvers Hosted by Thomas Pisello

You have to get over a thousand sellers and partners to evolve from pitching products to selling with value, all with a three person team. This was the challenge facing Bill Weinberg at MicroFocus. Find out how he and his team took the value selling challenge head on, the value messaging and ROI tools he used to scale the program, and the valuable lessons he learned along the way. #evolvedselling #ROIselling #Microfocus #ITvalue #salesenablement #salestech #bestpractices #contentmarketing #valuemarketing #valueselling #valuestory #realizedvalue #assessments #interactivecontent #productmarketing #sellingtools #salestools #storytelling #ROI #TCO #theROIguy #frugalnomics #thevaluegap #businesscase #financialjustification #valuestory

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04: Lessons Learned Scaling A Value Selling Program - With Bill Weinberg

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