#04 Optimising your business for Google

Kevin and Graham talk about the things you need to do to increase the chances of your business ranking well in a Google search. Graham has been refreshing the website for his own company Finely Fettled, and he shares how he has been increasing the focus of the business on a specific niche in his market and is using some simple SEO (search engine optimisation) techniques to increase his chances of being found when potential clients search in Google