04 Perspective

If you’re searching for a process to de-risk your next business idea, you’ll want to grab a pen and paper and learn our best strategies for validating an idea, product, or service in your target market. We have a term for this concept -- sleuthing -- and we think that it can change your life (and set your business up for success). In this episode, we share why shifting your perspective is an essential component of success and we discuss specific tips and resources for helping you to get out of your own head.   Other Mentions: Art and Physics by Leonard Shlain The Culture of Time and Space by Stephen Kern Quora Reddit Calendly   Joy: Year of Yes by Shonda Rhimes (Ted Talk) My Year of Saying Yes to Everything   Hustle: Will It Fly by Pat Flynn