04. The importance of branding with Danielle Garber

What is branding and how to build your personal brand? In this episode, we have a special guest Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact and importantly lead to profitable, sustainable businesses. She has many years of experience and has worked with great companies such as Amazon and Apple. Currently, she has her own business and helps companies to grow and develop a sustainable brand over time. The foundation of an authentic brand is to understand who you are, what you stand for, what values you believe in, and what the core message behind your business is. What we talk about in this episode: How to create a personal brandBranding is not only having a logoSurround yourself with the right peopleOvercome imposter syndromeDefine your core message, what makes you stand out! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Danielle Garber on Instagram Learn more about The Sustainable Photography Program