04 - What Ag Does Right & Wrong

Admit it, we all have our strengths and weaknesses. So does our industry. I cover the 5 things we in Ag do right: Production, Innovation, Conservation, Accumulation, and Family. And I discuss the 5 areas where we need improvement: Commodity Mindset, Communication, Pushing Cheap Food, Fighting Poorly, and Thinking Ag is About Us (Hint, it's not. We're a consumer business!)