04: What Your Client Experience is Actually Saying About Your Brand

The term “client experience” gets thrown around constantly in the entrepreneurial world. Everyone says you need to provide a great client experience… but what does that actually mean?Today’s guest, Kelly McCracken, is breaking it all down. For over four years, Kelly has helped service-based business owners build seamless workflows and design intentional client experiences that feel elevated and aligned.In today’s episode, we’re diving into:* What client experience really means (and what it’s not)* How to audit your own client journey and spot gaps* Whether you should be sending client gifts (and when it actually makes sense)* How to create systems and automations that still sound like you* Using automation strategically so you can focus on the tasks that actually move the needleRESOURCES: * Download Kelly’s free Client Experience Audit: https://kellymccracken.myflodesk.com/clientexperienceaudit* Connect with Kelly: www.kellymccracken.co; Instagram: @kellymccracken.co* Use my Dubsado code: maddybethunephoto for 20% off your first month or year* Submit a question for future episodes: https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast* Join the As You Should Community: https://madisonbethune.substack.com* Let's be friends!: https://madisonbethune.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com