Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK) | 040

Join The Maffeo Drinks Substack for Episode Analysis!In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat. Time Stamps 00:00 Introduction 00:15 The Importance of Bartenders 04:27 The Social Entourage 07:37 The Limits of Misaligned KPIs 16:30 Developing Healthy KPI Habits 20:00 A Certain Occasion For A Certain Person 23:53 Liquid vs Story for Brand Building 31:22 Story Has a Purpose 34:08 What's Your Angle? 37:39 Wrap Up About The Host: Chris Maffeo About The Guest: Julian Davies This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.