040 - From Rocks to Real Estate: How Virtual Tours and Customer Service Are Shaping PropTech

What do selling rocks as a kid and building a PropTech company have in common? For Steve Higginbotham, the answer is entrepreneurship, adaptability, and a relentless focus on customer experience. In this episode of PropTech Pulse, Steve shares his inspiring journey from childhood ventures to becoming a founder shaping the future of real estate technology.From the power of engaging virtual tours to the importance of customer service in an increasingly digital marketplace, Steve reveals how PropTech is reshaping leasing, redevelopment, and even senior living. His story is packed with insights on innovation, transparency, and creating real connections through technology. And yes, there’s a special offer waiting for you at the end!What’s Covered in This Episode:-Why is customer service the foundation of successful PropTech adoption?-What role do virtual tours play in transforming leasing and redevelopment?-The senior living market is ripe for virtual tour innovation.-How can transparency and personalization improve the customer experience in real estate?🎧 Don’t miss this conversation filled with practical insights and entrepreneurial lessons—and stick around for Steve’s exclusive offer for listeners!🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#PropTech #VirtualTours #RealEstateTechnology #CustomerExperience #Leasing #SeniorLiving #Entrepreneurship #Redevelopment #Innovation #PropTechPulse