040: Getting Publicity with Press Releases

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 38 - How Pete Sold the MCG - Online Resources: http://www.prweb.com/ - PRWeb http://www.aapmedianet.com.au/ - AAP MediaNet http://helpareporter.com - HARO - Help a Reporter Out http://www.reporterconnection.com/ - Reporter Connection http://www.sourcebottle.com.au/ - Source Bottle -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: [email protected] If you like what we're doing, leave us a review on iTunes.