#040: Greg Helton - Nutra Innovations' New President

Meet Greg Helton, the new President of Nutra Innovations, a manufacturer-backed supplement company with some POWERFUL products that Greg’s been chartered to rebrand and rebuild from the ground up! In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and then became the Chief Marketing Officer of MuscleSport. There, he was in charge of the entire family of brands (which also includes Kodiak) and stayed close to the manufacturing process to ensure consistency. In 2021, Greg moved on to Nutra Innovations, with big plans detailed lower down, and still has the benefits of being backed by a manufacturer. Show notes at https://blog.priceplow.com/podcast/greg-helton-nutra-innovations