#040 - HOW To Master Facebook Ads! 📈 💡

In this episode, Kerry Fitzgibbon discusses the purpose of Facebook ad campaigns and how to navigate the complexities of Facebook Ads Manager. She highlights the importance of using the right campaigns based on where potential customers are in the buying or awareness cycle. Kerry advises against boosting posts and emphasizes the effectiveness of directing traffic to Messenger or a landing page. Tune in to learn which campaigns to use for optimal results and which ones to avoid, even if Facebook suggests otherwise.Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-metaFollow Kerry:https://www.instagram.com/kerry.fitzgibbon/?hl=enhttps://www.youtube.com/@marketingwithkerryhttps://www.tiktok.com/@marketingwithkerryhttps://www.facebook.com/socialmediaplusoneTimestamps 00:00:00 - Introduction00:00:44 - Understanding Facebook Ad Campaigns00:01:38 - Brand Awareness Campaigns00:02:21 - Video View Campaigns00:03:14 - Engagement Campaigns00:05:00 - The Pitfalls of Boosting Posts00:06:09 - Optimizing for Engagement00:07:09 - Video View for Engagement00:08:02 - Cost Comparison of Advertising Platforms00:09:51 - Messenger Campaigns for List Building00:18:18 - Importance of Follow-Up00:28:02 - Summary of Effective Campaigns