040 - Learnings From the Ambassadors We Didn't Know

Do people really care if you have the #1 bourbon podcast in the world, or do they just want a really good bourbon? There is no denying that after months of the ambassador program it is still a great tool to spread the word of the brand. The blueprint, however, is maybe a bit different than it initially was in our heads. Through various ambassador welcome calls, emails, and sessions, we and the ambassador team have identified several things about the messaging for the brand to really hit the widest audience. Today, Brian and Kenny sit down and talk about some of those things learned. We hit on: What is the best product the ambassadors have found to lead off the tasting with and why? Do you feel like you have a similar or different experience leading tastings as the ambassadors do? Even being the owners of the company, are there things you are going to change or adapt from your approach moving forward to more quickly reach the consumer? If the ambassadors trim out some of the story or the wax poetic about the details of the bourbon, what are the buzzwords they need to quickly emphasize things about you all accurately? What are some unique ways to reach people who may say they don't like whiskey? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].