040 Mastering Golf Retail: Insights from Tracy Moffatt, 2025 AGM Educator of the Year and Adjunct Professor

We sat down with Tracy Moffatt, owner of K&K Consulting and Adjunct Professor at Florida Gulf Coast University, to explore her decades-long impact on golf retail and merchandising education. Tracy has been an AGM member since 1998, served as Past President, and is a two-time AGM Educator of the Year recipient, most recently in 2025. In this episode, Tracy shares her journey from corporate retail with JCPenney to private club operations, and now consulting and teaching. She dives into the importance of education and professional development in golf retail, the critical role of retail math in driving profitability, and common merchandising challenges she helps facilities overcome. Tracy also offers practical advice for aspiring golf retail professionals and discusses emerging trends shaping the industry today.