#040 - We Are the Last Generation to Control AI with Tim Gordon

Artificial intelligence isn't just another technological shift - it's a fundamental restructuring of how society operates. In this episode, Tim Gordon explains why AI represents a deeper disruption than previous technological revolutions, and what that means for everyone navigating this transformation.Drawing on two decades of leadership across media, consulting, politics, and AI strategy, Tim explores how AI is reshaping the institutions we've relied on: the gatekeepers of information, the structure of work, the nature of creativity, and even the concept of truth itself. We discuss misinformation in the age of synthetic content, the rise of algorithmic power, why nations are racing to build sovereign AI capabilities, and how the "centaur model" of human-AI collaboration will redefine knowledge work.This conversation also tackles urgent questions: What happens when human-generated content becomes scarce? How do we preserve what makes us distinctly human? And what responsibility does this generation bear in shaping the rules that will govern AI for decades to come?About Tim GordonTim Gordon is co-founder of Best Practice AI (https://www.bestpractice.ai/), a leading advisory firm helping organizations navigate AI adoption and implementation. Over twenty years, he has led digital and data transformation across media, financial services, and campaigning, holding senior roles at the Financial Times, Boston Consulting Group, and private equity-backed ventures. He also served as Chief Executive of the Liberal Democrats.Tim advises everyone from startup founders to FTSE 100 executives and UK Cabinet Ministers. He's a trustee of Full Fact, the UK's leading fact-checking charity, and co-hosts the "Age of Intelligence" podcast with colleagues from INSEAD. His work sits at the intersection of AI ethics, economic strategy, and societal impact - making him one of the most thoughtful voices on how leaders can navigate AI's disruptive power.