041. AgEmerge Podcast - Measuring regenerative agriculture outcomes and grower decisions.

You know, building and improving our systems approach to soil health isn’t just a movement happening on the farm. There are more and more companies coming alongside growers to encourage the implementation of these practices, understanding the value of restoring our soils while addressing consumer concerns and desires. In today’s podcast, we’ve got a great opportunity to explore some of those ideas with Jay Watson, the Sourcing Engagement Manager for Global Sustainability and Grain Operations at General Mills. Jay leads efforts to advance progress on agricultural sustainability efforts. Jay says he’s been fortunate to travel to where many of GMI’s key ingredients are grown and appreciates the opportunity to connect with farmers and learn more about stewardship as well as family legacy. Mr. Jay Watson leads efforts to advance progress on agricultural sustainability efforts, including General Mills, Inc.’s (GMI) 2025 greenhouse gas reduction and 2030 regenerative agriculture commitments. In his role, Mr. Watson collaborates with buyers and external partners to develop and deploy engagements to both characterize & reduce social, environmental and economic impacts of key ingredients. Prior to joining the sustainability team in January 2017, Mr. Watson spent 10 years in a variety of buying roles within the company’s global sourcing organization. Mr. Watson holds B.S. in Finance and a B.S. in Economics from Arizona State University and a MBA from the University of Minnesota Carlson School of Management.