041: Digital Agency Real Talk: How To Build A Growth Strategy

Aaaand it's here–part four of our Digital Agency Real Talk Growth Strategy series.  In this episode, Celene and I are focusing on how to build, sell, and market a Growth Strategy framework to your clients.  I know we aren't the only ones who spend a lot of time explaining to clients that their website doesn't actually drive traffic or sales.  At the highest level, a Growth Strategy is a means to continuously improve your reach, engagement, conversion, and retention in an intentional and focused way.  Tune in to learn: how to start offering this as a service for clients internally or through a white-label agency. why the responsibility of Growth Strategy always has to be with the agency and not the client. how to really communicate the value of a Growth Strategy to your clients.  In case you missed it, here's what we talked about in our four-part series: Growth Strategy Part 1: what a Growth Strategy is and WHY your clients need one.  Growth Strategy Part 2: the basic components of a Growth Strategy. Growth Strategy Part 3: how to implement a Growth Strategy with your clients. Growth Strategy Part 4 (this episode!): we walked you through how to implement a Growth Strategy as a service in your agency and sell it to your clients.